CALCIOSHOP MILANO STORE
Euro2016 is in full swing and we are glad to present a football related project featuring the new Screed flooring collection and Calcioshop. it, the leading e-commerce site for football in Italy.
The brand has recently opened a new store in the heart of Milan (via Doria 17) and the concrete-like aesthetics of Screed play a leading role in the striking visuals of the interiors.
The architect Marco Castelletti has chosen the color Cement S05, elegant but not invasive. “Shop experience” has become the leading word when creating a highly – branded store: the designers are called to give shape to a whole world, a world which is explored, felt and loved. In this case, a shop where some of the most universally – known sport brands sit side by side by side or share the same shoe – wall, all the while maintaining Calcioshop. It visual identity.
The Screed floor range by ARTIGO allows the architects and the interior designers to explore a rugged, concrete-like aesthetics while retaining all the ease of a rubber flooring, with the maximum guarantee of resilience, noise reduction and fast cleaning.