In line with its target of permanent development Ersan continues to add new products to its metal bed mechanism systems. The new Smart Rest collection that covers several new products all aimed to provide better sleep comfort including supporting mechanisms to help the rest of the body, LED light mechanisms, remote controlled by smart phones, massaging mechanisms, will be launched first in Interzum.
These mechanisms that are expected to be preferred by both manufacturers and end users of mattresses besides other technologies that improves sleep comfort and living conditions of people. One of them is the mattress that has been equipped with a movement sensor that feels the awakening of people and a LED light that automatically turn on.
The Company has buyers in domestic market, however, it basically aimed export markets that accounts 95 % of its sales. With this aim, the company was at Interzum fair, an international platform, in May 16th -19th 2017. The company took mechanisms, semi-finished products and other metal products to the fair and exhibited its expertise in engine and electric powered bed mechanisms, the most up to date trend in the world. They are controlled by remote units to change the position of mattress.
This kind of mechanized bed have begun to be used by end users more and more lately, besides the use of them in hospital and patient care units, because people demand more comfort and time to spend on bed following a tiring day’s schedule.
Thanks to the new models of the company, people may watch TV, have breakfast, or read books while on their bed. The adjustable new product can be set beforehand for special needs and favorite positions of the people, for more practicality and thus saves time. Other functions such as battery charging plug, massaging functions, position memory, remote control by phone and LED lighting options are also added.
The company also developed other products in line with changing lifestyles of the consumers, including the USB plugs on their mattresses and bases with an aim to solve phone charging problems and remote control applications that can be downloaded either from Apple or Android markets.
When people reach a certain age, they begin to feel difficulty to raise from bed. Thanks to the control unit of the new product, they can easily get upright. Average age of the population in especially Europe, America and Japan is rising up, and besides, most of the older people have more wealth to spend more for these kind of products. These are the reasons behind the growing demand for adjustable bed category.
America and Europe are the major export markets of the company. Product choices in Europe and America are somehow different. Americans prefer lighter, de-mounted, packed and transportable types. Europeans prefer softer and furniture-looking products.