Swachh Bharat (Clean India)
Swachh Bharat (Clean India) campaign pursued by current Indian Government has resulted into a bonanza for Indian ceramic-ware producers. The flagship program initiated by Prime Minister Narendra Modi has resulted into setting up of 80 million new toilets in the country.
As India tries to make itself completely open defecation free by the year 2019, a number of ceramic sanitary-ware producers in the country home increased their production capacities. The mission seeks to eliminate open defecation in the country by 2019. Under the mission, 80 million toilets are to be constructed over five years or 16 million toilets per year.
Despite the initiative, the number of people defecating in open is still very high. According to WHO and UNICEF joint monitoring programme 61% of Indians defected in open in 2015.
After 20 new sanitary-ware producers in medium and small scale have entered into sanitary-ware production in Morbi, the ceramic production hub of India. Besides Morbi, the largest sanitary-ware hub has also seen brick capacity addition since the announcement of the Clean India Campaign in 2014.
According to a sanitary-ware producer of Morbi, for the last one and a half years they are running to full capacity to meet the demand from various government projects. This year production was not stopped even in the months of July and August, when sanitary-ware production in Gujarat comes to a halt Swachh Bharat mission has brought back life to many struggling units in Thangarh. Slowdown in domestic and export markets of the Middle East has put a number of units on the verge of shutdown.
Swachh Bharat (Clean India) campaign pursued by current Indian Government has resulted into a bonanza for Indian ceramic-ware producers. The flagship program initiated by Prime Minister Narendra Modi has resulted into setting up of 80 million new toilets in the country.
As India tries to make itself completely open defecation free by the year 2019, a number of ceramic sanitary-ware producers in the country home increased their production capacities. The mission seeks to eliminate open defecation in the country by 2019. Under the mission, 80 million toilets are to be constructed over five years or 16 million toilets per year.
Despite the initiative, the number of people defecating in open is still very high. According to WHO and UNICEF joint monitoring programme 61% of Indians defected in open in 2015.
After 20 new sanitary-ware producers in medium and small scale have entered into sanitary-ware production in Morbi, the ceramic production hub of India. Besides Morbi, the largest sanitary-ware hub has also seen brick capacity addition since the announcement of the Clean India Campaign in 2014.
According to a sanitary-ware producer of Morbi, for the last one and a half years they are running to full capacity to meet the demand from various government projects. This year production was not stopped even in the months of July and August, when sanitary-ware production in Gujarat comes to a halt Swachh Bharat mission has brought back life to many struggling units in Thangarh. Slowdown in domestic and export markets of the Middle East has put a number of units on the verge of shutdown.
