MAISON & OBJET
The international decoration and design community gathered on 4-8 September 2015 at the Maison & Objet Paris trade show. For five days, more than 69,000 visitors (50% French, 50% international) thronged the aisles of the Parc des Expositions Paris Nord Villepinte.
The expansion of Maison & Objet (Projects) throughout all of Hall 8, the packed activities programme and the reorganisation effort were hailed as catalysts for the new energy of this fall’s show.
Overlapping with the show, Paris Design Week (5-12 September) continues to gain traction. The event was further bolstered by 50 new participants (including truly iconic locations like the Beaugrenelle shopping centre), the launch of a fifth district between Barbès and Stalingrad and the creation of three themed itineraries keeping pace with industry trends. Designed to help the show’s international visitors discover Paris’ creative districts and inform the public about the latest décor and design news, this happening draws more people every year: 12,000 visitors passed through the key exhibition.
The show is Managing Director Philippe Brocart said, “the strength of Maison & Objet Paris lies in its ability to reinvent itself to meet changing consumer trends and remain a source of ideas and inspiration for visitors.”
In September, this proactive approach became tangible in the relocation of Maison & Objet (Projects), that was spreads over the entire Hall 8.
This sector dedicated to technical and decorative solutions for interior design, and unfailingly focused on specifier needs, boasted 195 exhibitors, that is 45 more than last September.
As for the distribution markets, floor-plan changes – including moving the Cook+Design sector to Halls 5A and 6, more centrally situated in the Halls dedicated to objects, as well as changes to the home design sectors in Halls 1 to 4 and 5B – were well-received by visitors.
The increase in French (up 3%), European (up 4%) and international visitors (up 7% for the Asia market, 10% for Middle Eastern) is an encouraging sign of recovery for the design and décor markets. It is also a proof that the show’s various restructurings are bearing fruit and boosting interest on the part of new French and international visitors.
Beyond serving as a key trade assembly, Maison & Objet Paris offers visitors a comprehensive experience in décor and design trends through a broad spectrum of services, presentations and activities.