Post Show Report Mebel 2021

Post Show Report Mebel 2021

Mebel 2021 is a key annual event for professionals in the furniture industry. Every autumn, the world’s leading furniture manufacturers and designers show new collections and the best pieces of furniture, generate sales leads and sign contracts on Mebel’s show floor.

The exhibition was held in its usual offline format and offered visitors a large-scale showcase that confirmed its status of a major show, which our visitors had become accustomed to over the years.

Dates: 22–26 November 2021

Venue: EXPOCENTRE Fairgrounds, Moscow, Russia  

Organised by EXPOCENTRE AO

Supported by the Russian Ministry of Industry and Trade, the Association of Furniture and Woodworking Enterprises of Russia

Under auspices of the Russian Chamber of Commerce and Industry

Floor space: 76,000+ sq. m

Attendance: 32,082 visitors form 82 regions of Russia and 54 countries (90% of them are industry professionals)

Conference programme: 90+ events

Exhibitors: 618 companies (517 of them are Russian companies)

Countries: 21 (Armenia, Belarus, China, Croatia, Estonia, Finland, Germany, India, Italy, Japan, Kazakhstan, Kyrgyzstan, Poland, Russia, South Korea, Switzerland, Syria, Turkey, the UK, the USA, Uzbekistan)

The official opening ceremony was attended by Russian Deputy Minister of Industry and Trade Oleg Bocharov, member of the Russian Federation Council Committee on Agrarian and Food Policy and Environmental Management Tatiana Gigel, Deputy Chair of the Russian State Duma Committee on Economic Policy Artyom Kiryanov, Vice-President of the Russian Chamber of Commerce and Industry Maxim Fateev, Vice-President of the Union of Timber Manufacturers and Exporters of Russia Evgeny Kesarev, General Director of the Association of Furniture and Woodworking Enterprises of Russia Timur Irtuganov, First Deputy Director General of EXPOCENTRE AO Sergey Selivanov, and other officials.

First Deputy Director General of EXPOCENTRE AO Sergey Selivanov

“EXPOCENTRE has been organising Mebel for more than 40 years. This is a unique project where furniture industry professionals can see trends in furniture and interior design, and the production innovations that they can use. The most important thing at today’s event is its participants. My special thanks go to them. I would also like to thank the team of EXPOCENTRE, which under the current difficult circumstances has made an enormous effort to prepare this long-awaited event.”

According to the speakers, Mebel promotes the development of the furniture industry, generates fresh ideas, opens up new opportunities, and helps to expand practical connections and consolidate the professional community.

Member of the Russian Federation Council Committee on Agrarian and Food Policy and Environmental Management Tatiana Gigel

“Despite the economic difficulties in Russia and a drop in people’s purchasing power, the industry’s enterprises have managed to persevere and delight us with new furniture displayed at the show.”

The exhibition is of great importance for the promotion of Russian products in the world markets, opening new sales markets and generation of new business contacts.

Russian Deputy Minister of Industry and Trade Oleg Bocharov

“The exhibition brings together furniture manufacturers and suppliers of furniture, fittings and upholstery, as well as representatives of sales companies, architects, designers and direct purchasers of furniture products.”

Vice-President of the Russian Chamber of Commerce and Industry Maxim Fateev

“Leaders of the Russian furniture industry and major exporters have come to EXPOCENTRE Fairgrounds today. Thanks to them, it is a special day.”

Show highlights

Uzbekistan arranged a national pavilion.

The exhibitors included such industry leaders as Kronospan, MAGAMAX, МАКМАRТ, M-Stone, OdinArt, Prospekt, Express Office, Ever Spring.

Our regular exhibitors are such market leaders as Ametist, Anrex, Arida, Arben Textile, ASM, Valmaks, InterDesign, Lerom, Lyubimy Dom, Melodia Sna, Ormatek, Pinskdrev, Sokol Yar, Souz-m, the Syktyvkar Plywood Mill, TriYa, Egida+, Aristo, Boyard, Brass, BRW, Blum, Hafele, Hettich, Sonberry, Via Ferrata, etc.

A special attention was attracted by Italian and Turkish manufacturers: Ceramicarte Deruta SRL, Fergam Arredamenti, Arredoclassic srl, Jago, Keoma, Yatas Bedding, Enza Home, Ipek Mobilya, Boytex, Arici Mobilya, Aybil Mobilya, Cilek Mobilya, Dome Mobilya, Fiba Mobilya, Gumus Mobilya, Pemode Mobilya, and Sanat Mobilya.

Thanks to support centres for entrepreneurs and government support, companies from 19 Russian regions – the Arkhangelsk, Chelyabinsk, Ivanovo, Kaliningrad, Kirov, Kursk, Leningrad, Penza, Tambov, Ulyanovsk, Voronezh, and Yaroslavl Oblasts, the Krasnodar Krai, the Republic of Adygea, the Republic of Buryatia, the Komi Republic, the Mari El Republic, the Republic of Tatarstan, and the Udmurt Republic – has an opportunity to show their products at the highest international level. It helped the participants to generate new business contact and partners, sign contracts, and enter new markets.

Ten product sectors brought together all segments of the furniture industry, including franchising and advanced digital technology for furniture production and retail.

Conference programme

The conference programme of Mebel 2021 offered more than 90 high-profile events that brought together interested industry professionals. Leading industry companies and associations chose Mebel’s platform to discuss business development, sales growth, current design trends and modern technological solutions.

The conference programme was opened by the Furniture Retail Fest. It was organised by EXPOCENTRE AO and FC Project for the first time.

The first day’s topic was the Marketplaces and the Furniture MarketMaria Kolpakova from Yandex gave a brief overview of the market. She explained what is happening with user queries and what trends currently exist. A plenary session was held by Natalia Peksheva, a founder of Delicatex. Representatives of Wildberries,, AliExpress Russia, Furniture and Goods for Home of Yandex.Market, Home24, Askona Life Grou, Hoff and others spoke to a large audience and explained how marketplaces could be used to significantly expand sales geography and enter new markets.

The second day was devoted to Franchising and Management Systems. The speakers talked about which franchises their companies represented and how they operated. Market professionals from Askona Life Group, Lyubimyi Dom, Ormatek and other companies took part in the discussion. Representatives of Kitchen City, Askona Business and First Furniture spoke about the franchise functioning system. Participants of the special session discussed staffing collapse and what threatens the furniture industry without new people and new ideas.

During the following days of the festival, the experts gave a presentation of the immersive Shop of the Future zone and talked about the in-demand retail formats in the digital society, the transformation of the furniture business, and how rebranding and merchandising could change a company’s positioning and business processes.

One of the key events was the RusMebel Forum 2021, organised by the Association of Furniture and Woodworking Enterprises of Russia and EXPOCENTRE AO. Its participants discussed a wide range of important topics from price increases to vocational education.

The forum was opened with the Conference on Current Problems in the Panel Industry, which was attended by almost all the leading wood-based panel manufacturers.

Oleg Bocharov, Russian Deputy Minister of Industry and Trade, outlined the ministry’s position on the need to create an automated system for comparing the volume of specific production and available forest resources. He also assured wood-based panel manufacturers of state support and specified that balanced development taking into account the inter-industry balance in each particular region is important for this purpose. Svetlana Fedorova, Director General of the Express-Obzor marketing company, presented data on the production, market of wood boards and plywood in this country over the first nine months of 2021. The production of chipboard increased by 21%, and the production of plywood by 14%. An important feature of the plywood market is its export orientation.

After the conference, RusMebel 2021 hosted a meeting of Russian plywood manufacturers.

The conference of furniture manufacturers was devoted to a problem of legalisation of the furniture industry due to the high level of shadow production in the industry.

The main topic was unregistered businesses producing cheap furniture of dubious quality. Some shady companies hide their real production volumes in order to avoid taxes, which allows them dumping prices. The demand for such furniture is also very high today due to its low price.

Director General of the Association of Furniture and Woodworking Enterprises of Russia Timur Irtuganov, the Association’s President Aleksandr Shestakov, and Deputy Director of the Textile and Timber Industries Department of the Russian Ministry of Industry and Trade Veronika Bobrovskaya took part in the event.